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About Lush

Lush is the brainchild of Laurie Freeman Pauker, a mom and new product developer who started making and selling her Lush English Toffee when she couldn't find any candy that she liked. Blessed with a sweet tooth she couldn't outgrow and and equipped with a product developer's keen sense of "how to", Laurie started creating her own confections several years ago. A family tradition of German and Russian pastry making inspired her approach to the sweet science.

Eager to expand her repertoire, Laurie studied chocolate and confections at the University of Wisconsin-Madison in conjunction with Retail Confectioners International (RCI); at University of California - Davis with Richardson Researches; and at the Institute of Culinary Education (ICE) in New York. Her three boys happily taste and critique the output of her confectionery test kitchen. Before candy, Laurie had a long career in marketing and advertising.